Bullet Marketing Communications

For the first time in 10 years The Toyota Altona factory plant in Victoria opened it's doors to staff and their families.

Approx. 20,000 people came through the gates of Toyota and were given the unique opportunity to tour the plant.

Bullet created a 'Path of Discovery' which consisted of 42 massive boards which outlined each Toyota operating Division's role, expertise and personnel. These boards became a main feature of the day allowing the families to get a glimpse of what their loved ones did 9-5 and a great overview of how the Corporation works. Bullet was delighted to take Toyota ambassadors Kerri – Anne Kennerley to host the day, as well as Country Music star Samantha McClymont to sing a few songs as support to Lee Kernaghan and his band.

The day was jam packed with activities from the Rally Team doing regular displays on the skid pan to jumping castles and show bags for the kids.

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The day was jam packed with activities from the Rally Team doing regular displays on the skid pan to jumping castles and show bags for the kids.